The Tooth Fairy Loosened Her Purse Strings in 2012
Fun character provides opportunity for parents to reinforce good oral health habits in kids
OAK BROOK, Ill. (Feb. 27, 2013) - How much are kids getting for lost baby teeth these days? The average gift from the Tooth Fairy was $2.42 last year, up 32 cents from $2.10 in 2011, according to Delta Dental's The Original Tooth Fairy Poll®.1 The most common amount left under the pillow was $1 (51 percent).
According to the poll, the Tooth Fairy was even more generous with kids who lost their first tooth, leaving more money for the first tooth in 46 percent of homes. On average, the amount given for the first tooth was $3.49.
"Leaving gifts from the Tooth Fairy is a great way to help make losing teeth less scary and enjoyable for kids," said Bill Hupp, Delta Dental Plans Association's smiling spokesperson. "Delta Dental encourages parents to use the Tooth Fairy as an opportunity to talk about good oral health even before a child loses the first tooth. Caring for baby teeth is important, as they help children chew and speak properly and hold space for permanent teeth."
Delta Dental's survey found that the Tooth Fairy was even more generous for first-time tooth losers, leaving more money for the first tooth in 46 percent of homes. On average, the amount given for the first tooth was $3.49.
In 2012, the Tooth Fairy visited nearly 90 percent of U.S. homes with children who lost a tooth. Delta Dental suggests the following ways parents can use the Tooth Fairy as a teachable moment:
"It's hard for young kids to fully comprehend the importance of oral health, but tapping into a child's imagination can make taking care of teeth more exciting," Hupp said.
For more information, visit www.theoriginaltoothfairypoll.com. The Tooth Fairy has come a long way in the past years. To get a sense of the taste and style choices of the Tooth Fairy and for some fun ideas, parents can follow her on Pinterest at www.pinterest.com/origtoothfairy.
About Delta Dental Plans Association
The not-for-profit Delta Dental Plans Association (www.deltadental.com), based in Oak Brook, IL, is the leading national network of independent dental service corporations. It provides dental benefits programs to more than 60 million Americans in more than 97,000 employee groups throughout the country.
1Morpace, Inc. conducted The Original Tooth Fairy Poll® on behalf of Delta Dental with 1,224 consumers across the United States.