Tooth Fairy Payouts Hit Hard Times
Average under-the-pillow gifts take a dip by 11 percent
OAK BROOK, Illinois - February 26, 2018 - Looks like the Tooth Fairy tightened her money bag after an all-time high payout in 2016. According to the Original Tooth Fairy Poll, sponsored by Delta Dental, the Tooth Fairy's cash gifts dropped to an average of $4.13.
The Original Tooth Fairy Poll has typically served as a good indicator of the economy's overall direction, tracking with the movement of Standard & Poor's 500
Even though the average price of a tooth dropped, the Tooth Fairy still paid out a healthy $271 million for lost teeth across the nation. Those looking under their pillow for their first lost-tooth payout took far less of a hit, receiving an average $5.70 per tooth, only a minor drop from 2016 which saw a $5.72 payout.
"No matter how generous the Tooth Fairy decides to be, a visit from the Tooth Fairy is a great way to teach children good oral health habits at an early age," said Jennifer Elliott, chief marketing officer for Delta Dental Plans Association. "What better time to reinforce oral health messages than during the anticipation of a visit from the Tooth Fairy?"
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About the Survey: The Original Tooth Fairy Poll was conducted between December 13 and December 28,