Correct use of signature
When placed on a photograph, the corporate signature should be placed on one of the four corners. Never place the corporate signature on a complex texture, background or photograph with insufficient contrast. When using the unbounded logo, the same guidelines apply.
Always adhere to the protected space guidelines when placing text, illustrations or imagery near the corporate signature.
Using the corporate signature in black is acceptable if color cannot be achieved.
Preferred option for binders
The preferred option for binders is neutral white binders with the Delta Dental Green corporate signature. Binders may also be Delta Dental Green with the white corporate signature. Binders can be printed (4-color laminate or screen printed on vinyl). The corporate signature may be placed at a 90° angle when used on the spine of a binder.
Alternate option for binders
The alternate color for binders is black with the white corporate signature screen-printed onto the binder.
Preferred option for clothing
Neutral white is the preferred color for all clothing with the corporate signature printed or embroidered in Delta Dental Green. Other than Pantone® 361-matched apparel, brightly colored clothing is not recommended for the Delta Dental brand. The corporate signature may be placed at a 90° angle for clothing.
Alternate option for clothing
The alternate color for clothing fabric is black or gray with the white corporate signature screen-printed or embroidered. The Delta Dental Green corporate signature can be used on white clothing.
Preferred option on leather premium items
When applying the corporate signature onto leather premium items, emboss the corporate signature.
Alternate option on leather premium items
If embossing is not available, use the white corporate signature on dark leather and the black corporate signature on light leather.
Incorrect use of signature
Don’t use the Delta Dental wordmark without the Delta symbol. Always use the combination of the wordmark and symbol.