In today’s media-rich environment, people usually look first to images, then to words. The photography we choose plays a vital role in building a powerful, emotional connection for the Delta Dental brand. It’s an integral part in setting ourselves apart from our competition and reinforcing our connection to our audiences. Each image needs to convey our passion for helping people everywhere love their smile.
Finding the right image for a piece is important, but it doesn’t end there. Using photography in an interesting, non-traditional way can dramatically enhance its power. Our imagery should include creative treatments such as close-in cropping, dynamic scaling and creative sizing. Original and stock photography can be used.
Style of imagery
Technical guidelines for original photography