Visual Language

Typography

Typography ─ Gotham

Gotham is the primary font for all external marketing and communications materials. Acceptable styles include Gotham Book, Gotham Book Italic, Gotham Light, Gotham Light Italic, Gotham Medium and Gotham Medium Italic. No other Gotham typefaces are permissible. Bolding Gotham is not permissible. For circumstances that require a “bold” appearance, use Gotham Medium. Those listed are the only approved typefaces for the Brand. In order to maintain the quality and integrity of Gotham, do not alter the shape, proportion or space relationships of any of the characters. For more specific guidance on how to apply the Gotham typeface, please see the Typography Companion Guide

 

For web applications use the web font versions of these Gotham styles. Click here for instructions.

 

 

Do not distort or alter the Gotham font in any way. Be sure to use the true form of the typeface without stretching or compressing it.

The Gotham font family may not be available on your computer. The fonts can be purchased through DDPA.

Please consult with your corporate identity/communications department if you have any questions regarding the Delta Dental font.

 

 

Gotham styles in use

 

 

If a cascade of fonts is required for web applications, the approved cascade is as follows:

Hero font:                               Gotham Book

1st cascade (PC):                    Arial

2nd cascade font (Apple):     Helvetica

3rd cascade font:                   Default system sans serif font

Please consult with DDPA at branduse@deltadental.com if you have questions about using the Gotham font.

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Includes guidance on how to apply the approved typefaces of Gotham across printed materials. 

Download files

Typography internal documentation ─ Calibri

Calibri is the text font alternative to the primary Delta Dental font that may be used for all internal documentation.

In order to maintain the quality and integrity of Calibri, do not alter the shape, proportion or space relationships of any of the characters.

 

Calibri styles in use

When using Calibri, do not distort or alter the font in any way. Be sure to use the true form of the typeface without stretching or compressing it.

Example of body copy and subheads set in Calibri