Brand Basics

Signature colors

Delta Dental Green (Pantone® 361) is our base color.

Coated color values

Delta Dental Green

Green chart.png Green chart.png Green chart.png

Secondary colors

Purple chart.png Purple chart.png Purple chart.png
Teal chart.png Teal chart.png Teal chart.png
Orange chart.png Orange chart.png Orange chart.png

Black color values

Black chart.png Black chart.png Black chart.png

Uncoated color values

For print jobs on uncoated stock that rely on CMYK values, please use the uncoated color values available here. 

 

ADA accessible colors 

For text and non-text UI on a white background, the following WCAG 2.2 AA compliant orange variant is recommended for web applications:

orange web.png orange web.png orange web.png

For text and non-text UI on a white background, the following WCAG 2.2 AA compliant green variant is recommended for web applications:

RGB: 65, 169, 40. CMYK: 75, 7, 100, 1. HEX: #1D8928 RGB: 65, 169, 40. CMYK: 75, 7, 100, 1. HEX: #1D8928 RGB: 65, 169, 40. CMYK: 75, 7, 100, 1. HEX: #1D8928

 

How to use the Delta Dental signature colors

The consistent use of our colors is a major factor in recognition and memorability for the Delta Dental brand. This color system is intended to offer flexibility in design and interpretation across all applications.

Delta Dental Green, in its base color value of 100% PMS 361, should be the dominant color in all materials associated with the Delta Dental brand. The three secondary colors in the color palette should be used as accents and highlights to add visual interest and clarity. These secondary colors can be used interchangeably, as appropriate, to the materials in development. Secondary colors should never be used for the corporate signature. The signature colors should not be layered in such a way that creates a new color that is not apart of the color palette. 

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Color Companion Guide

Includes approved color palette and suggestions on how to combine colors within the Delta Dental color palette. 

Download files

Transparency

Correct usage:

Only Delta Dental Green or black can be overlaid on a photo or background if the image isn’t too busy or distracting to affect readability of the copy. In cases where there is shorter copy or only a headline, green can be multiplied on top of an image.

 

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Transparent correct two.png Transparent correct two.png Transparent correct two.png
transparent correct black.png transparent correct black.png transparent correct black.png

 

 

Incorrect usage:

Do not mix elements with and without transparency. When placing the Delta Dental logo on a transparent element, use the unbounded logo as shown above.

 

transparent incorrect one1.png transparent incorrect one1.png transparent incorrect one1.png
Transparent incorrect two1.png Transparent incorrect two1.png Transparent incorrect two1.png
Transparent incorrect black1.png Transparent incorrect black1.png Transparent incorrect black1.png

When using black transparency, set the element to multiply in the effects panel.