Delta Dental celebrates 20+ years of tracking the Tooth Fairy’s U.S. annual giving in the Original Tooth Fairy Poll®
OAK BROOK, Ill. — August 19, 2019 — Rewarding children for lost teeth is an age-old tradition … and a little more complex of a job than the Tooth Fairy lets on. The Original Tooth Fairy Poll®, sponsored by Delta Dental, indicates that several circumstances may determine the amount the Tooth Fairy gifts. The No. 1 guiding factor is how much spare cash the Tooth Fairy has on hand (46%).
So, what other key considerations may influence the Tooth Fairy’s generosity?
Tooth Fairy payouts slide for second year in a row
According to the Original Tooth Fairy Poll, the Tooth Fairy’s average cash gift declined to $3.70 for a lost tooth, which is down by 43 cents from a year ago.
Not all parents say the Tooth Fairy is following the national average. In homes that the Tooth Fairy visits, close to 2 in 5 parents (37%) share that their children receive at least $5.00 or more. Also, a first lost tooth continues to impress. The Tooth Fairy appears to recognize that this is a monumental tooth as indicated by kids’ receiving an average gift of $4.96, representing $1.26 above the $3.70 average for subsequent lost teeth.
Delta Dental has been gauging the Tooth Fairy’s U.S. annual giving trends for more than two decades. The disclosed value of a lost tooth may be slipping but is significantly greater than the 1998 national average of $1.30, which equates to about $2.00 today with inflation.
Value of lost tooth and economy
The Original Tooth Fairy Poll has typically served as a good indicator of the economy’s overall direction, tracking with the movement of Standard & Poor’s 500 Index (S&P 500) for 14 of the past 17 years. A year ago, a single lost tooth was valued at $4.13 and dropped to $3.70 in this year’s survey, down 10%. Over the same time period, the S&P 500 also saw a decline and decreased by 3%.
“Most parents say that the Tooth Fairy is bringing excitement and joy to their children, with more than one-third of caregivers sharing that the Tooth Fairy instills good oral health habits,” said Jennifer Elliott, chief marketing officer for Delta Dental Plans Association. “With the Tooth Fairy tradition, oral health conversations are being regularly initiated in households across America with a spark of fun.”
About the survey
The Original Tooth Fairy Poll was conducted between December 31, 2018, and January 13, 2019, among a nationally representative sample of 1,058 parents of children ages 6-12. The margin of error is +/- 3%.
The S&P 500 stood at 2,687 on December 28, 2017, and decreased to 2,596 by January 11, 2019, down 3%.
For more information about the Delta Dental-sponsored survey, Tooth Fairy trivia, and oral health tips for infants to pre-teen, visit Original Tooth Fairy Poll.
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About Delta Dental Plans Association
Delta Dental Plans Association, based in Oak Brook, Illinois, is the not-for-profit national association of the 39 independent Delta Dental companies. Through these companies, Delta Dental is the nation’s largest provider of dental insurance, covering more than 80 million Americans, and offering the country’s largest dental network with approximately 156,000 participating dentists. In 2017, Delta Dental companies provided more than $61 million in direct and in-kind community outreach support to improve the oral health of adults, children and infants in local communities across the country. For more information, visit: deltadental.com.