August 22 is National Tooth Fairy Day
OAK BROOK, Ill. — August 18, 2022 — According to findings of the 2022 Original Tooth Fairy Poll® released by Delta Dental, the Tooth Fairy visited 79% of homes across the country with children ages 6-12 who have lost teeth. Most kids are demonstrating patience for the Tooth Fairy’s visit, with more than half of parents (61%) reporting that their child waited for their loose tooth to fall out, unlike 18% of their children that pulled their own tooth! One in 3 parents agree that the Tooth Fairy is a positive way to instill good oral health habits in their child. The 2022 poll builds on insights gleaned over nearly a quarter of a century. A few additional highlights from this year’s poll include:
The Tooth Fairy continues to bring joy
The worth of a lost tooth — cash dominates
Since 1998, Delta Dental has been analyzing the Tooth Fairy's U.S. annual giving trends. The 2022 Original Tooth Fairy Poll® indicates the Tooth Fairy's average cash gift reached $5.36 per tooth, an all-time high in the 24-year history of the poll. This year’s value of a lost tooth has more than quadrupled since the inception of the Original Tooth Fairy Poll® when the value of a lost tooth was $1.30. The 2022 poll’s average gift of $5.36 per tooth is 66 cents (14%) higher than the previous peak of $4.70 set last year and well over $1 (33%) more per tooth in 2020 ($4.03). The 2022 poll also finds that 80% of the time the Tooth Fairy leaves only money rather than some other physical gift.
About the survey
The Original Tooth Fairy Poll® was conducted between January 19 and January 28, 2022, among a nationally representative sample of 1,000+ parents of children ages 6-12. The survey has a margin of error of +/- 3%.
For more information about the Delta Dental-sponsored survey, Tooth Fairy resources for families and kids, and oral health tips for infants to pre-teen, visit the Original Tooth Fairy Poll®.
About Delta Dental Plans Association
Based in Oak Brook, Illinois, Delta Dental Plans Association is the not-for-profit national association of the 39 independent Delta Dental companies. Through these companies, Delta Dental is the nation's largest dental insurance provider, covering more than 83 million Americans and offering the country's largest dental network with approximately 154,000 participating dentists. Over the last decade, Delta Dental companies provided over $1.75 billion in direct and in-kind support to improve the oral health of our communities across the country. Visit deltadental.com for information on individual dental insurance plans and group dental insurance plans.